19 influencer-approved ways to wear pyjamas all day long

Let’s be honest, before the pandemic when our homes became everything from our office to our gym, to our shopping, dining and entertainment destination (thank you internet genies for e-tail, online food ordering and Netflix), wearing your pyjamas all day wasn’t really on the sartorial agenda. Sure, there were fashion editors and street style stars who had mastered the art of pyjama dressing, but for everyone else, pjs were strictly for sleeping in or lounging around in out of public view on a lazy Sunday morning or a cosy Friday night in.


However, when the pandemic swept the world and we were home all the time, the idea of wearing pyjamas all day seemed kind of fine, especially if you opted into classic newsreader style for Zoom meetings of business up top and casual (read: pyjamas) on the bottom.


And now that we’re slowly emerging from being at home all the time, is anyone ready to wear regular clothes again all the time? Probably not. The sheer comfort of pjs and loungewear as well as the elevated options that are available mean wearing pyjamas all day is now firmly on the sartorial agenda and a valid wardrobe option.


If you’re wondering how to incorporate pyjamas into your everyday wardrobe and which options work best for every occasion (think: in the office, working from home, brunch with friends, a dinner date, leisurely Saturday morning stroll to pick up your favourite hot beverage, a day at home with the family and everything in between), look to fashion-forward influencers who make pyjama dressing all day look effortlessly chic.


Self-described “fashion addict” Ashley, who goes by Miss Gunner on Instagram (@miss_gunner), nails the pyjamas-as-daywear look in Homebodii’s Riviera Linen Set (see the look here and shop the look here). Matching pyjamas are an ideal option for daywear and linen adds a sophisticated edge that makes it an outdoor or even office appropriate option. Keep it polished by tucking in the pyjama top.


Model Harmony Butcher (@harmony.butcher) also provides major pyjama-dressing inspiration in a Homebodii linen set that would look equally stylish for brunch or lunch with friends and on vacation somewhere balmy and tropical (see the look here and shop the look here). Harmony keeps it casual and relaxed by not fastening every button and leaving the shirt out and loose.


As for which hues work for daywear? Think neutrals, fresh creams and whites. These colours never go out of style and work as well in winter (we love crisp white for winter!) as they do in summer.


For a family day at home go for matching pjs for the entire family, just like blogger and influencer Dani Bonner (@danibonnor) – see and be inspired by this cute family pyjama party here. Or, if it’s a self-care Sunday with your favourite four-legged friend, take your cues from influencer and blogger Lisa De Sanctis (@lisa_desanctis) by keeping it comfy yet chic in a matching set of soft, personalised pyjamas like Homebodii’s super soft Eva Long Tencel Women’s Pyjama Set. See how Lisa styles them with the cuddliest “accessory” here.


For a comfy yet cool look for at-home days when you’re curling up with a great read and maybe a friend is dropping by with a bottle of wine later, a soft robe with a snuggly hood is your go-to. Homebodii’s Ultimate Lux Robe comprehensively and cosily covers the brief – see how model Charlie Robertson (@imcharlierobertson) and Violet Grace (@violetgrace_) style their cosy robes at home here and here.


Love robes but not sure how to legitimately wear one out of the house? Model Laura Bella (@laurabellaevans) has the ultimate outfit formula, pairing a Homebodii lace robe with denim shorts and swimmers (see the look here).


When considering pyjamas for an evening out of the house think silk or satin in inky colours like midnight blue and black. A matching silky set is a style-forward option (like @fashionevolve in this chic look), add in monogrammed velvet slippers and you’re date-night ready. Alternatively, go for a silky or linen pj top with jeans for a casual yet sophisticated evening option.